On the home page of my speaker website http://www.graememarks.com/, I ask the question, "What is your competitive advantage? Are you cheaper than you’re competitors or better? Many organisations make the mistake of competing on price rather than difference!"
There is a real problem in competing on price because all that does is reduce margin. It seems to me that there is an expectation that customers will always buy the cheaper price.
Here's a question I'd like to reflect and comment upon ...
"Would you pay a plumber $100 to come and unplug your sewer who said 'I'll be there sometime on Tuesday' or would you pay $150 for a plumber who said, 'I'll be there between 10 & 11 on Tuesday'" (I know you pay much more for a plumber but you get my point!!!!)
As I said, I'd be interested in your reflections.
There is a real problem in competing on price because all that does is reduce margin. It seems to me that there is an expectation that customers will always buy the cheaper price.
Here's a question I'd like to reflect and comment upon ...
"Would you pay a plumber $100 to come and unplug your sewer who said 'I'll be there sometime on Tuesday' or would you pay $150 for a plumber who said, 'I'll be there between 10 & 11 on Tuesday'" (I know you pay much more for a plumber but you get my point!!!!)
As I said, I'd be interested in your reflections.
